Department of Argumentation and Marketing Research

MANAGEMENT

Dr. Tihamér Margitay professor, head of department margitay@gtk.elte.hu
Dr. János Tanács associate professor, deputy head of department tanacs@gtk.elte.hu

LECTURERS

Dr. Margit Berki-Süle assistant professor berki@gtk.elte.hu
Dr. Ibolya Brávácz assistant professor, bravacz.ibolya@gtk.elte.hu
Dr. Gábor Forrai professor forrai@gtk.elte.hu
Dr. Erika Hlédik associate professor hledik@gtk.elte.hu
Dr. Benedek Láng professor lang.benedek@gtk.elte.hu
Mária Magyarová assistant lecturer magyar.maria@gtk.elte.hu
Dr. Tibor Mandják professor emeritus mandjak@gtk.elte.hu
Dr. Gábor Á. Zemplén professor zemplen@gtk.elte.hu

Mission and research interests

Members of the Department have expertise in marketing research, dialogue and discourse analysis, argumentation and persuasion research. and applied epistemology. Our teaching focus is on understanding consumer behaviour and on innovative research methods in Marketing, as well as the development of communication skills, especially negotiation, argumentation, and persuasion.

Our current research projects:

  • Segmentation research (multi-dimensional research methods)
  • Consumer behaviour research (focus on preferences, in collaboration with Radboud University, NL)
  • Industrial Business Marketing (B2B, in collaboration with Ecole de Management de Normandie, F) 
  • Argumentation- and policy-analysis in the framework of EU COST Action CA 17132: "European network for Argumentation and Public PoLicY analysis" (APPLY)