Bachelor of Trade and Marketing

If you are creative, organized, and looking for a trendy job, then a bachelor of Trade and Marketing is for you. Contrary to popular belief, marketers do not recklessly push their products onto every consumer. Instead, after careful preparation and understanding of people's needs, they identify the most ideal market and product. They then create a strategy to ensure that those who need the product can find it.

Marketing is a multifaceted profession: you can be a researcher, studying market trends and consumer habits. You can be an advertising and content producer, constantly looking for creative solutions, or a designer working on innovation and development, involved in the design and development of products and services to best meet consumer needs.

Project assignments, supported by one-on-one tutorials, are a key part of our training, allowing you to solve real business problems.

In the Bachelor of Trade and Marketing, you can choose to study a significant proportion of your courses in English. The European Union's Erasmus+ programme offers you the opportunity to study abroad at more than 70 universities in Europe, and ELTE's international network gives you the chance to study at several overseas universities. Our special language learning programme supports the learning of 7 foreign languages in addition to English.

Career opportunities:

  • Market Researcher 
  • Marketing Manager
  • Communications Specialist 
  • PR Specialist
  • Sales Manager 
  • Brand Manager 
  • Product Manager 
  • Social Media Manager 
  • Online Marketing Specialist 
  • PPC Specialist 
  • Starting your own business

After your bachelor's degree, you can continue your studies with a master's in marketing.

Starting salaries for graduates in trade and marketing usually range from HUF 550,000 to HUF 700,000, depending on the position and industry. In larger companies, especially multinationals, salaries can be higher, especially if you work in digital marketing or social media management. With a few years of experience, salaries can be in the range of HUF 800,000 to HUF 1,200,000, especially for market researchers, sales managers and marketing managers. In managerial positions, such as brand manager or marketing director, salaries can reach HUF 1,400,000 to 2,000,000, especially for those with greater responsibilities in an international company.

State-funded Scholarships:

  • Automatic for those accepted to a state-funded scholarship (no extra payment for English language tuition)
  • To keep a state-funded scholarship, you must have completed a total of 36 credits in your last two active semesters and have a minimum GPA of 3.00.
tantervi háló

Course

Semester

Credit

Community and Individual

1

3

Marketing

1

6

Mathematics I

1

6

Management I

1

6

Economics I

1

3

Accounting I

1

6

Management II

2

3

Business Law I

2

6

Economics II

2

6

Mathematics II

2

6

Corporate Finance I

2

6

Consumer Behaviour

2

3

Ergonomics

3

3

Argumentation

3

3

Business Problem Solving with Excel

3

3

Trade and Services Marketing 

3

6

Business Law II

3

6

Business Management Systems

3

6

Business Statistics I

3

3

Economic Policy

4

3

Marketing Research

4

6

Online Marketing

4

3

History of Economics

4

3

Persuasion

4

3

Business Statistics II

4

6

Computer Science

4

3

Preparatory Course for Project Work

4

3

Marketing Communication

5

6

Free Elective Course

5

3

Project Work I

5

9

Comprehensive Exam A

5

0

Comprehensive Exam B

5

0

Compulsory Elective Course Unit in Law

5

3

Compulsory Elective Course Unit in the Social Sciences

5

3

Free Elective Course

5

3

Free Elective Course

5

3

Process and Quality Management

6

6

Negotiation

6

3

Social Responsibility, Sustainability

6

3

New Product Marketing

6

3

Project Work II

6

9

Compulsory Elective Course Unit in Economy and Society

6

3

Free Elective Course

6

3

Thesis Writing

7

10

Internship

7

20

2024.11.01.